The primary objective of The Household Appliances Market in Australia is to provide a comprehensive picture of the appliances sector, from the perspective of both consumers and retailers. The study includes a detailed analysis of appliance consumers, as well as an investigation of retailer trends, and a detailed discussion on the economy and how it will effect retail demand in coming years.
The reports cover the following product groups:
- Whitegoods
- Small appliances
- Climate control
- Hot water systems
- Floorcare
Each report includes a clear, concise executive summary, providing the most relevant quantitative and qualitative findings of the study.
Economic Outlook to 2014
This section will present a situational analysis of the domestic economy, along with forecasts through to 2014.
Consumer survey
An online survey of around 5000 households. This sample base allows us to obtain a detailed picture of consumers' purchasing behaviour. The sample structure reflects the distribution of the population. Interviews are conducted in Sydney, Melbourne, Brisbane, Adelaide, Perth and regional areas of the Eastern States.
A detailed analysis by product includes:
- household penetration/ownership
- product segment overview
- consumer profile
- drivers of the purchase process and brand selection
- purchase motivation
- pre-purchase research
- brand image and perception ratings
- retailer influence
- reasons for choice of store for purchase including online
Retailer survey
We are reinvigorating our retailer survey to improve insights and we will now perform high-level consultant interviews with leading retailers and head buyers to understand attitudes, performance and changing trends. |
Price:
Price on application
Contact:
Paul Giles
PH: +61 2 8458 4217 
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